Article

Join Consultant Rachel Forseth and fellow presenters at ACT’s Employer Program webinar

Join Steer Davies Gleave Consultant Rachel Forseth and fellow presenters for a TDM related webinar on February 20 at 2pm (EST).

By Steer

Sponsored by the Association for Commuter Transportation (ACT) Employer Council, join Steer Davies Gleave Consultant Rachel Forseth and fellow presenters for a webinar on February 20th at 2pm (EST). The presentation will focus on Transportation Demand Management (TDM) techniques for employers and municipalities to leverage technology and enhance communication to connect employees to sustainable commute options.

As technology continues to advance, TDM customers expect tailored solutions specific to their needs. The session will discuss how to create long-term behavior change through scalable strategies that utilize customized data and integrated solutions to enhance communication and link commuters to their best commute choice.

Participants will learn how to; identify which programs to invest in with the highest value, pair various communication tools to engage users, and utilize digital tools to create meaningful relationships with their customers, employees, or clients.

In case you missed it, check out the recorded webinar.

About Rachel Forseth

Rachel is an advocate for the importance of reducing single occupancy trips and is passionate about using creative marketing and unique strategies to create large-scale, sustainable behavior change. Rachel is an Account Executive at iCommute, SANDAG’s TDM program that helps employers, schools and the public understand their alternative travel options. She works closely with large employers in the region to help them identify the transportation needs of their employees, and then provides support as they develop multi-modal commute options for their employees. The goal is to reduce the number of single occupancy vehicle commutes by increasing awareness and participation in sustainable transport options.

Rachel has also worked on various Personalized Transportation Planning (PTP) projects on the West Coast, including in Santa Cruz, Seattle and San Diego. She also helped Steer Davies Gleave kick-off work on goDCgo, Washington D.C.’s TDM program.

Rachel Forseth
Off

Subscribe to our newsletter, The Edit

We are Steer

Yes, you are in the right place. After 40 years, we have changed our name from Steer Davies Gleave to mark our growing international footprint and our expanding portfolio into sectors beyond transport.

Explore our new website to learn more about Steer: who we are, how we work and what our future holds.

Related insights

  • 20 Jun 2025
    Article

    Does the comprehensive spending review offer overlooked opportunities for London?

    Edmund Cassidy
    Associate Director

    New funding offers London boroughs a chance to unlock long-term regeneration.

    Read more

  • 31 May 2022
    Article

    Crossrail – it wasn’t quick or easy, but it is wonderful

    Adrian Cole
    Consulting Director
    Victoria Rees
    Associate Director

    As Crossrail completes its first week of passenger service, it's a good opportunity to reflect on the work that led to this milestone.

    Read more

  • 20 May 2021
    Article

    Planning Reforms — a chance to get things right

    In the recent Queen’s Speech, the Government reconfirmed its desire to speed up the development process.

    Read more

  • 21 Apr 2021
    Article

    Is flexibility the answer?

    Undoubtedly, the COVID-19 pandemic has imposed a sudden stop to our daily routine and reshaped our mobility needs and priorities.

    Read more

  • 22 Jan 2021
    Article

    TfL Streetspace judicial review: lessons for transport planners and engineers

    The High Court upheld a judicial review brought by the London taxi trade against TfL's Streetspace Plan.

    Read more

  • 21 Dec 2020
    Article

    Our Urban Dynamic Model reimagined for COVID-19

    By Steer

    Our Urban and Regional Dynamic Models have been reimagined for COVID-19.

    Read more

  • 26 Nov 2020
    Article

    Better thinking for levelling up

    Neil Chadwick
    Director

    How the UK Government appraises its spending decisions and subsequently evaluates these.

    Read more

  • 28 Jul 2020
    Article

    Build back better infrastructure resilience

    By Steer

    Climate change presents an even bigger threat to our lives and livelihoods than the COVID-19 pandemic.

    Read more

  • 02 Jul 2020
    Article

    What will bus services look like after the COVID-19 shock?

    Neil Chadwick
    Director

    One week after lockdown was announced, bus use outside London was just 11% of its pre-lockdown norm.

    Read more

  • 01 Jul 2020
    Article

    What will transport look like after the COVID-19 shock?

    By Steer

    Across the world, COVID-19 has led to unprecedented impacts on the way we travel.

    Read more

  • 09 Jun 2020
    Article

    Smart design, education and encouragement: managing transit ridership recovery post COVID-19

    Julia Wean
    Associate Vice President, Planning & Design

    As COVID-19 related restrictions begin to ease across the globe, travel in our cities and towns will slowly increase.

    Read more

  • 05 Jun 2020
    Article

    Investing in wayfinding: leading the way

    By Steer

    Many cities across North America have identified the need for consistent and well-integrated wayfinding systems.

    Read more