Article

Lessons from across the pond

Born and educated in the US, Laura Shoaf now holds one of the UK’s top transport jobs, TfWM.

By Steer

Born and educated in the US, Laura Shoaf now holds one of the UK’s top transport jobs, Managing Director of Transport for West Midlands (TfWM). We asked her whether the new transport agenda there could offer any lessons for planners in North America.

In the last five to ten years, the UK has seen a major shift in the way it approaches transport planning. Rather than designing and delivering transit systems to achieve transport outcomes, planners are now addressing wider social, environmental and economic issues.

“We are thinking about how transport can help ensure we have housing where we need it, how it can unlock jobs and ensure that educational opportunities are in the right place” says Shoaf. “That is the fundamental change that has happened here in the UK.”

As a result of this change in approach, neighbouring authorities have started to work together on the transport agenda, which in turn has paved the way for wider political collaboration. These new, larger areas have a stronger voice in central Government, where the ruling Conservative Party’s focus is on devolution of power to the UK’s regions.

This is the case in the West Midlands, where seven local authorities, including Birmingham, the UK’s second biggest city, created a combined authority in June this year. The combined authority is tasked with driving economic growth and leading strategic policies such as skills, economic regeneration and transport. Almost three million people live in the region, with 77% of households owning cars; last year they made 275 million trips by bus, 50 million by rail and 5 million by light rail.

Shoaf, who studied urban planning at New York University before moving to the UK, heads the combined authority’s transport arm TfWM, having worked her way up to this top transport job via a number of strategic planning roles across the West Midlands. “Our plans are ambitious, but they are ambitious for the right reasons,” she says. “It’s what the people of this region deserve. We want to deliver a sustainable, integrated transit network and we want to see mode shift; the region is still heavily dependent on cars and we would like to see that change.”

The challenges faced by the West Midlands’ cities and towns are not too different from those faced by many of the US’s growing urban conurbations: road and rail networks at capacity, population growth, dependency on cars, and the question of how best to harness the benefits that technologies such as smart ticketing and autonomous cars can bring. In the next 20 years, the area expects its population to grow by 440,000 people, a number equivalent to the current population of Liverpool.

Lessons from across the pond

Over the next few years, West Midlanders can expect to see their ‘Midland Metro’ light rail network expand and the creation of transport links to stations for HS2, the high-speed railway which will link London with Birmingham and cities in the North of England. Buses too, are an important part of the picture, says Shoaf, accounting for the lion’s share of journeys each year.

Of course there is one huge difference between the UK and the US, and that is scale. “We struggle because we are a small island, so the ability to use more space is definitely more challenging here,” says Shoaf. “We have to be more innovative in the ways we build capacity, because we can’t just add another lane to a motorway.” Perhaps those lessons of working in limited space could be useful for the US too, muses Shoaf, since one of the battles faced by some US towns and cities is how to limit urban sprawl.

Urban planners in the US could also look to Europe for ideas on how to create ‘green cities’, says Shoaf, perhaps considering congestion charging to reduce the use of cars in city centres. “Not just in the UK, but across Europe, we’re making great strides in defining what green cities look like, what car-free cities look like,” she says. “There are some fantastic examples of how modern infrastructure can make a city feel world class and genuinely achieve modal shift.”

Off

Subscribe to our newsletter, The Edit

We are Steer

Yes, you are in the right place. After 40 years, we have changed our name from Steer Davies Gleave to mark our growing international footprint and our expanding portfolio into sectors beyond transport.

Explore our new website to learn more about Steer: who we are, how we work and what our future holds.

Related insights

  • 31 May 2022
    Article

    Crossrail – it wasn’t quick or easy, but it is wonderful

    Adrian Cole
    Consulting Director
    Victoria Rees
    Associate Director

    As Crossrail completes its first week of passenger service, it's a good opportunity to reflect on the work that led to this milestone.

    Read more

  • 20 May 2021
    Article

    Planning Reforms — a chance to get things right

    In the recent Queen’s Speech, the Government reconfirmed its desire to speed up the development process.

    Read more

  • 21 Apr 2021
    Article

    Is flexibility the answer?

    Undoubtedly, the COVID-19 pandemic has imposed a sudden stop to our daily routine and reshaped our mobility needs and priorities.

    Read more

  • 22 Jan 2021
    Article

    TfL Streetspace judicial review: lessons for transport planners and engineers

    The High Court upheld a judicial review brought by the London taxi trade against TfL's Streetspace Plan.

    Read more

  • 21 Dec 2020
    Article

    Our Urban Dynamic Model reimagined for COVID-19

    By Steer

    Our Urban and Regional Dynamic Models have been reimagined for COVID-19.

    Read more

  • 26 Nov 2020
    Article

    Better thinking for levelling up

    Neil Chadwick
    Director

    How the UK Government appraises its spending decisions and subsequently evaluates these.

    Read more

  • 28 Jul 2020
    Article

    Build back better infrastructure resilience

    By Steer

    Climate change presents an even bigger threat to our lives and livelihoods than the COVID-19 pandemic.

    Read more

  • 02 Jul 2020
    Article

    What will bus services look like after the COVID-19 shock?

    Neil Chadwick
    Director

    One week after lockdown was announced, bus use outside London was just 11% of its pre-lockdown norm.

    Read more

  • 01 Jul 2020
    Article

    What will transport look like after the COVID-19 shock?

    By Steer

    Across the world, COVID-19 has led to unprecedented impacts on the way we travel.

    Read more

  • 09 Jun 2020
    Article

    Smart design, education and encouragement: managing transit ridership recovery post COVID-19

    Julia Wean
    Associate Vice President, Planning & Design

    As COVID-19 related restrictions begin to ease across the globe, travel in our cities and towns will slowly increase.

    Read more

  • 05 Jun 2020
    Article

    Investing in wayfinding: leading the way

    By Steer

    Many cities across North America have identified the need for consistent and well-integrated wayfinding systems.

    Read more

  • 03 Jun 2020
    Article

    New mobility and last-mile delivery: an ecosystem in transit(ion)

    The widespread use of online sales is leading to an increase in deliveries, transforming major cities around the globe.

    Read more